8IGB was founded by Ruben Bissoli. Having finished his studies at Milan’s Istituto Marangoni, he uprooted to Paris to pursue further learning at Studio Berçot. On graduating, Bissoli started work as a design assistant at Balenciaga, where he specialized in prints, T-shirts, and knitwear. With 8IGB community clothing Ruben Bissoli wants to express a spicily ironic vision of life set free from «good taste» and strict society codes through simple cool-to-wear clothes, inspired
by vintage sportswear and pop culture.